Newly published title, Social Media for Journalists, landed on the Media Innovation Studio’s desks today.

MIS researcher Clare Cook co-authored the textbook with UCLan colleague Megan Knight, and it seeks to grapple with some of the key practical and theoretical implications of social media on journalists’ work.

The book sets out the key ways in which social media has impacted on the way journalists do their jobs. It looks at the skills needed to survive in a networked environment. The book also, where possible, avoids in-depth discussion of social media tools which will date, but rather focuses on key concepts.

Journalism and social media lecturers are also invited to a networking event on September 19th 2013 to discuss social media in J teaching. Contact cecook@uclan.ac.uk for more information.

More information on Social Media for Journalists can be found here. Updates will be made to the Facebook page Social Media for Journalists.

The reviews

We are entering the new golden age of journalism – and here is a great resource for journalists wishing to seize its opportunities. This is the book that untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time – this is the right book for taking advantage of it all. 

Jon Snow

Channel 4 News

This is a brave book. How social media and journalism overlap and interact is a vital area for analysis. It’s a rapidly evolving part of the  media industry but this book meets the challenge head on – with spirit and personality. 

James Blake

Director, Centre for Media and Culture, Edinburgh Napier University

Social media has had a profound impact on the news industry. It has revolutionized the way the mainstream media engages with its audiences. It has given journalists incredibly powerful new tools to find, verify and tell stories and opened the means of publication to all. There is no doubt it offers great opportunities but it also poses great challenges and questions. What are the ethics and values of journalism in 2013, who controls the media and how can the traditional, big media build new relationships? This book is an excellent and much-needed guide for any journalist working in an increasingly complex media environment. 

David Hayward

BBC College of Journalism