Laura is a journalist and audience development specialist with more than two decades experience of working in a range of writing and management roles.
At the Media Innovation Studio, she is Public Engagement Lead for the Journalism Innovation and Leadership programme and News Futures 2035.
Her work in audience development has included the role of Senior Customer Editor North West for Reach Plc, working with the Liverpool Echo, Manchester Evening News, North Wales Live and Lancashire Live.
As well as building loyalty and subscribers to the four websites and their extensive suite of newsletters, her team also managed social media across the four titles.
Laura is editor of the newsletter Stored Honey, which explores the Arts scene of the North West of England, and co-presenter of the podcast Beatles City.
She is also currently a participant on UCLan’s Journalism Innovation & Leadership programme.