Lara Ayoub

Lara Ayoub is a digital media strategist, trainer, gender and media consultant with more than 20 years of experience.

She is the co-founder of SADAQA, a non-profit organisation aiming to increase female economic participation in Jordan by advocating women’s economic rights, removing structural barriers and creating a family-friendly enabling workplace.

Lara is the founder of The Media Lab, a community interest organisation focusing on the relation between the media and the public.

To date, she has launched and operated the digital newsrooms of three TV stations and two print publications including Jordan’s first 24-7 public service news station AlMamlaka TV, privately owned Ro’ya TV and Alghad Newspaper.

Lara holds a Master’s degree in Global Media and Digital Cultures from SOAS University of London and a PG Cert in Journalism Innovation and Leadership from the University of Central Lancashire. She is a certified video producer from the London School of Media, Film and TV.

She sits on the boards of Save the Children – Jordan, the World Association of Newspapers and News Publishers Middle East (WAN – IFRA) and a member of the Board of Industry Advisors & Mentors at University of Central Lancashire in the UK. She is an Eisenhower Fellow since 2017.

Having completed the Harvard Executive Leadership program in Community Organizing in 2013, she became a Teaching Fellow (2015) and a public narrative coach (2020, 2021) with the Harvard Kennedy School of Government.

She is a recipient of the 2019 Goldman Sachs – Fortune Global Women Leaders Award, and an active member of the Vital Voices Global Leadership network. Today, Ayoub continues to mentor and coach young emerging leaders.

Lara’s PhD research is an investigation into the relationship between mainstream media and the public in Jordan.