Jeremy Clifford

Jeremy is a certified executive-level coach and founder of Chrysalis Transformations – a training, coaching and leadership consultancy for leaders and managers.

He has more than 30 years’ experience working in media, leading digital change in newsrooms and managing the complex transition from print to digital reader-revenue access models.

He is also the co-founder of The AI Collective – a training and consultancy partnership – helping newsrooms to understand how to integrate Artificial Intelligence into their workflows.

He has a background of achievement, based on running the editorial functions of two of the UK’s largest regional publishing organisations, delivering digital transformation programmes and increasing efficiency in newsrooms.

His clients have included: The Financial Times Strategies business; Reuters Institute; The i newspaper; the Wolverhampton Express and Star, Glasgow Herald and Irish News.

He was chairman of the Local News partnership, managed by the BBC and the News Media Association, is head of mentoring for the Journalism, Innovation and Leadership Programme at the University of Central Lancashire, and a founding board member of the News Futures 2035 Programme creating a sustainable future for public interest journalism.