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Clare Cook

Media Innovation Studio
ME413, Media Factory
University of Central Lancashire
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Research Interests

My passions projects and readerships fall into the areas of:

  • journalism and media business models
  • media sustainability
  • international development
  • exiled media, diaspora and marginalised communities
  • technology for good
  • media plurality
  • community digital activism
  • proximity insights
  • social media practise


Selected as one of three external examiners on the Google Digital News Initiative Innovation Fund 2016, I am passionate about media innovation and its community impact.

As an award-winning journalist with ten years’ experience in the print and magazine industry, I have been researching social media and the business of journalism for many years, including studies and publications on the revenue models of restricted media, the potential for emerging and alternative business models, and the wider impact of technology on media business. I lecture in the UK and in Europe on social media and its impact on journalism.

I’ve led two RCUK Nemode-funded workshops exploring revenue models and open innovation. In 2016, I was PI on a European study assessing the sustainability of hyperlocals as part of Nesta’s Destination Local programme. This built on my wider international expertise looking at the revenue models of startup, independent and fragile media. I have also been PI on an award-nominated project CAST looking at novel technologies for proximity distribution. In three remote villages in Armenia I have pushed the boundaries of technology and civic engagement to tackle a digital divide ( being the first British woman in one of the villages.

I speak internationally in French and English, including events such as SxSw in Texas, Google Campus’ Journalism Entrepreneurs Summit, at Obsweb and Conférence nationale des métiers du journalisme. I graduated from the University of Hull with Special BA(Hons) in European Studies and has since completed her National Certificate Journalism and NCTJ. I became a fellow of the Higher Academic Institute with a PG Certificate in Teaching and Learning.

I am currently engaged in my thesis study on the business case of exiled media under the Director of Studies Dr Francois Nel with additional supervisors Prof Sue Smith and Dr George Ogola at the University of Central Lancashire. I also supervise PhD students in the area of communication, alternative media distribution, diaspora community needs and marginalised communities.

Recent Publications