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What’s in a niche? Exploring the business model of online journalism

September 30, 2015
Mark Lochrie

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Authors: Clare Cook, E Sirkunnen
There has been much discussion about a shift from general news towards a marketplace of niche. We have examined the business models of 69 journalistic online-only start-ups in 2011–12 in ten countries operating a sustainable niche. We correlate our findings against Chris Anderson’s long-tail Internet model to explore if it can explain the marketplace of niche journalism. We find that the long tail model goes some way to explain the business model of journalistic content creation. However, it does not allow for the complexities around niche that generate revenues around platforms, selling technology or information on a business to business basis.

Where: Journal of Media Business Studies Volume 10 Number 4
Publication date: 30/09/2014

Tags: revenue,