Collaborative Revenue Capture for Exiled Media
Authors: Clare Cook
Abstract: One area which has much potential for wider impact in the digital economy is the as-yet under researched field of collaborative revenue capture in journalism. This term is proposed to describe methods to capture revenues on behalf of multiple stakeholders (potentially in competition with one another), and divide profits between them.
By way of a test case study, this workshop explored the extent to which collaborative revenue capture can help to achieve a meaningful level of financial independence for media under threat. The long-term success of independent media in exile or restrictive environments, where the free flow of information is restricted and information producers are at risk, depends on financial sustainability, yet there is little scholarly research around revenue model development.
While the set of circumstances exiled media present are relatively unique, the approach to circumvent them - afforded by digital technologies - is highly transferable. The potential to place a stake in the greater understanding of such collaborative revenue methods showcases the UK as a leader in revenue model experimentation, an area watched with much interest globally.
Where: Nemode RCUK report
Publication date: 30/05/2015