A messaging app for teams who…. think differently
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Authors: Mark Lochrie
Abstract: Instant messaging predates the Internet, it has only been in the last decade we have witnessed these product feature in many platforms, from entertainment consoles to enterprise applications. Messaging now performs centre role within any communication service, from project management to document editing tools has undoubtedly been propelled by the use of designing for play to encourage participation. This can be due to introduction of social platforms and the need to author and consume stories; emojis, GIFs, personalisation and moddable tools are great examples of how people interact on these platforms in a playful manner. It is these characteristics that encourage users to participate. This following paper introduces a messaging platform, Slack; and how it is used in promoting collaboration online through the design of tools that reward users to create content or do it in such a way that makes it an enjoyable experience. The paper outlines examples on ways in which the Media Innovation Studio has adopted the platform and built upon it.
Publication date: 20/02/2016